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How the Mobile Web Is Changing Search engines

The mobile web is getting more attention as portable processing and mobile phones are more popular and more affordable. No longer are mobile websites considered just for consumption on cellular phones and smart phones. There is nothing new about Google at the forefront in mobile search, but other search engines like Yahoo and Google, along with mobile centric search engines such as Taptu are now competing for recognition in the mobile space. 안전놀이터

Often it’s been the result of newer portable devices being designed that are more functional and more qualified to imitate the search-ability that web surfers attended that is expected from years of using a PC or a laptop. The demand in the marketplace is certainly there, and end users will shape the future of the mobile web as more and more traffic is generated from mobile phones.

Currently, the mobile web still maintains the mobile operators as a pipeline, making search the gateway for many of the activities of the mobile consumer. There still are many fundamental differences between searches on the internet versus the mobile phone. Mobile content is structured differently. It does not work in a similar way to the highly unstructured and dynamic nature of the world wide web. Mobile content naturally has to be text-based. It can not rely on graphics, photos, and video to communicate ideas because of the slower speed of downloads available and the unnecessary and sometimes wasteful use of bandwidth.

Even advertising on the mobile web is growing to be mostly text-based as is verified with the growing number of texting being used as a major component for mobile ad campaigns.

These new developments have likewise changed the way we look at virtual commerce on the web. New terms are increasingly being coined. We started with e-commerce, which evolved into m-commerce for “mobile commerce”, and now people are using the term t-commerce with the growth of pill computers. It’s not just about Apple and the popular iPads either. Other devices like the Motorola Xoom can market well, too. IDC analysts (International Data Corporation) are calculating that the number of pills being used should reach forty four million by the end of 2011. Other industry insiders have determined that 50% of mobile web traffic for retailers will be from pill devices.

Some say pills will give other mobile phones a run for the money, but it’s hard to imagine people giving up their cell phones, smart phones, and PDAs. Pill users are expected to be buyers online. This is because the shopping experience on the mobile web is more predictable and more familiar, one reason being a larger screen that is a lot more like a laptop or notebook. It could be that this will be a simpler buying process as well, with the experience being more tactile using a touch screen.

Another reason is that not all retailers and other traditional websites are equipped for mobile windows to serve up mobile optimized web pages. You can bet that this will take some time to flush out, and there may eventually be a mobile web completely untethered to the familiar Blogging platforms. 0. One way to view it is the like the migration from radio to television, but the two media formats still now coexist.

With a historical view, new technology almost always generally seems to overlap with older technology. Part of this is because of the cost of replacing structure, and another reason is that some consumers refuse to ignore familiar technology. We still have fax machines, but there in fact is no good reason for that technology to be all that viable. So the likely scenario is that more traditional computer devices will fade slowly, and many different mobile phones will maintain a share of the mobile market for many years to come.

Offline stores are still around because people like the personal experience of shopping, and not all physical store sales can be replaced by e-commerce overnight. Nevertheless, as demographics change and a global population becomes more computer literate, it is hard to refute that the mobile web will continue to grow at a staggering rate.

Another way to look at this is that traditional search is still quite reactive, whereas mobile search at this era may very well be more of an impulse. Mobile web searchers are presently still looking for information like store location, hours of operation, promotion or sales alerts, and contact details like a telephone number, for them to call a business. The current mobile consumer is seeking information that can be served up quickly. This may always be a part of mobile marketing due to the nature of being on a mobile and wireless device.

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