Saturday, 30th September 2023

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When you have faults, do not fear to abandon them


“If it’s like this, wouldn’t it be better not to watch it?” A sudden increase of 4,000 won per month… An unprecedented explosion, sudden change

There’s nothing to watch except for Moving” Disney+ (Plus), which is seeking a turnaround in the online video service ( OTT

) market with Moving, which is considered one of the best films of all time, is suddenly raising prices. As hit content like Moving comes out, criticism is pouring in that it is increasing the burden on consumers in the name of a cause. Disney+ is raising the existing membership price (9,900 won per month) by 4,000 won in Korea. Instead, a new lower-tier membership is added that has lower video quality than the existing membership and reduces the number of devices that can stream simultaneously. In effect, a rate increase was implemented. Disney+ announced this in an announcement on the 6th, saying, “New

Previously, Disney+ in Korea was operated only as a single membership, which costs 9,900 won per month or 99,000 won per year. However, starting from November 1, the plan will be divided into two membership plans: standard for 9,900 won per month (99,000 won per year) and premium for 13,900 won per month (139,000 won per year).

Both memberships are not ad-based plans, and while content downloads are available without restrictions, there are differences in technical specifications such as video quality, audio, and the number of devices that can stream simultaneously.

Standard membership provides up to full HD (1080p) picture quality and 5.1 audio channels, and limits the number of simultaneous streaming devices to two.

Premium membership provides up to 4K Ultra HD and HDR picture quality and Dolby Atmos audio, and limits the number of devices that can stream simultaneously to four. This has the same specifications as the existing single membership, but in effect increases the existing membership monthly fee by 4,000 won.

Disney+ announced that it will be holding a 41% discount on one-year membership subscriptions until 3:59 p.m. on the 21st in order to attract as many users as possible before raising prices. The price is 58,900 won.

membership types and subscription fee policies will apply to new subscribers after November 1.”

Price increases are not unique to Disney+. Led by Netflix, the prices of OTT commercial-free plans have skyrocketed by an average of 25% in the past year . This is the result of continuously increasing the burden on consumers under the pretext of increasing profitability. There was also confidence that many subscribers would not leave even if the price was raised. This is because dependence on OTT is increasing.

Disney+ was highly anticipated when it entered Korea and was먹튀검증 considered a rival to Netflix, but users are dissatisfied with the service due to poor translation, unfriendly subtitles, and poor service response.

Even on the 16th of last month, complaints poured in because the next episode of Moving could not be viewed properly. Disney+, which claims to be a ‘world-class streaming service,’ has been criticized as a “neighborhood corner store.” Ryu Seung-ryong, the main actor of Moving, said, “It seems like something has gone wrong,” and posted instructions on how to watch the next episode on social media .

There is no choice but to be criticized for raising fees in response to poor service.

Meanwhile, Disney+ recorded the highest number of users ( DAU ) increase last month (August) due to the popularity of Moving. The average number of people per day in July increased by 48% from the previous month, from 250,000 to 370,000. After the release of Moving, the weekly usage time of the Disney+ app also reached an all-time high. Compared to 0.8 billion minutes in the first week of August before the release of Moving, weekly usage time increased by 130%, or more than double.

Moving is a human action series that depicts the story of children living in the present while hiding their superpowers and their parents living in the past while hiding painful secrets. There are a total of 20 episodes, with two episodes being released sequentially every Wednesday at 4 PM. With its solid plot, attractive characters, and abundant attractions, it is becoming a hot topic to the extent that some are calling it a ‘good work’.

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